Relevance & Quality Score Reflection

This week we learned more about Google Analytics and their relevance and quality score. This score is to help people know if their keywords are doing good and if they need to make improvements. The score is on a 1-10 scale and the higher the score, the better it is doing. If the score is low, that means you need to make it better and Google won't show your ad for it as much. There are many things you can do to improve your keywords, but the three I thought were the best were choosing your keywords carefully, include your keywords in the ad text, and regularly review your ad performance. With those three things, you should be able to get your score a little higher. But there are other things you can do to help. We then talked more about Google Analytics, this is a tool that shows us our traffic and what people did on our website. We connected it to our website to start tracking and added it to our Google Ads account. I hope that this tool can help me make a better website and do better.

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