Dillon Godwin Web Business

This week we learned about using social media to promote our business and help our SEO. This semester I am also taking a social media marketing class and have learned a lot about what to do and ways to use social media for businesses. So with my knowledge I was able to do the assignments pretty easily and discuss with other students what I already know. I think that using social media with your business can help you a whole lot. So many people use different platforms and you can market to whoever you are wanting to visit your website. And if your business is only online, it will make it easier for people to find you.

This week we learned about tracking our return of investments. We had to go onto Google Analytics and find out what our conversion page is. Mine is just the product page where people can buy things. But the website builder that I am using doesn't allow me to change the HTML code so I wasn't able to do it. But I did find a place that I could add JavaScript so I put it in there. Hopefully it does something. The next thing we did was activate our Google Ads campaign. This part is very exciting because we've been preparing for this all semester. I've already been getting clicks and impressions on my ad and seeing it working.

This week we learned more about Google Analytics and their relevance and quality score. This score is to help people know if their keywords are doing good and if they need to make improvements. The score is on a 1-10 scale and the higher the score, the better it is doing. If the score is low, that means you need to make it better and Google won't show your ad for it as much. There are many things you can do to improve your keywords, but the three I thought were the best were choosing your keywords carefully, include your keywords in the ad text, and regularly review your ad performance. With those three things, you should be able to get your score a little higher. But there are other things you can do to help. We then talked more about Google Analytics, this is a tool that shows us our traffic and what people did on our website. We connected it to our website to start tracking and added it to our Google Ads account. I hope that this tool can help me make a better website and do bet...